Life, Liberty and the Pursuit of Foodiness

Snickers, the 250-cal version

Snickers Purchased Feb. 2005 in Atlanta, GA, USA

Image via Wikipedia

This has the potential to be some good news out of the candy world: Mars, Inc. will stop selling chocolate with more than 250 calories by the end of the year, according to Reuters and the Huffington Post.

Mars, Inc. makes many chocolate-coated favorites like M&Ms, Twix and Snickers bars. Personally, I think this may be great news because, frankly, I love Snickers bars (who doesn’t really?) And if I can get a Snickers for fewer calories, then that’s great.

Now, only time will tell how this will play out. Will Mars actually start changing its recipes and formulas, or is this really just another “smaller portion, same price” scenario in disguise? (Unfortunately that has been quite a popular money-saving trend for food producers as of late, and that unfortunately seems to be the route Mars is going based on other news stories [see below].)

But a change is a change, and any nutritionally-driven change is good news. So, for now, I say +1 for Mars. Way to go!

Read the full Huffington Post Food article here.

According to the Snickers Web site, a Snickers bar is currently 280 calories with 14g of fat (5g saturated) and 30g of sugar.

The North American Twix wrapper as of 2010.

Image via Wikipedia

Two Twix bars (or one package) has 250 calories, 12g of fat (9g saturated) and 24g of sugar, according to the Mars Healthy Living Web site.

Interestingly, the 3 Musketeers bar, so often marketed as a “light” and seemingly healthier alternative to other chocolate bars, clocks in at 260 calories, 8g fat (5g saturated) and a whopping 40g of sugar, according to the same site. You’re better off with the Twix.

Now, if Mars can get more than calories down we’d really be talking. (5 grams of saturated fat  and 40 grams of sugar in a “light” candy bar?!) But this is definitely a step in the right direction, and hopefully the rest (and other companies) will follow suit.

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2 thoughts on “Snickers, the 250-cal version

  1. Awesome! I would be interested to know how they intend to reduce the calories. Are they going to cut sugar or fat or both? I skimmed the article and didn’t see anything interesting there, but it would be a good factoid to know. ^_^

  2. The related articles that I link to tend to give the idea that they will be cutting size, which is unfortunately not the best option unless they also cut price. But that probably won’t happen since this is a trend we’ve been seeing in our grocery stores for some time now. Nonetheless, it is still a start towards a step in the right direction.

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